London, United Kingdom

Ibrahim
Sal

Fintech entrepreneur, co-founder & technologist building the infrastructure that makes travel disruption disappear.

View Ventures Get in Touch
IS
20+
Years in Tech & Fintech
3
Companies Founded
£6M+
Series A Raised (Swiipr)

Profile

Builder.
Strategist.
Entrepreneur.

I'm a Computer Networking graduate from the University of Greenwich who quickly realised there was far greater potential in the online industry than in building physical infrastructures. That insight set me on a path of entrepreneurship that has spanned software development, social media, digital presence, and fintech.

Over the past two decades I have founded and co-founded multiple ventures — from growing an online software agency serving hundreds of SMEs, to building award-winning travel fintech infrastructure used by airlines worldwide. I bring a rare combination of deep technical knowledge and commercial strategy.

Today I'm Co-Founder and IT & Implementation Director at Swiipr, the world's first airline-specialised payments platform, backed by Octopus Ventures and recognised globally for reimagining how airlines handle passenger disruption.

🎓
Education
BSc Computer Networking
University of Greenwich
📍
Location
London, United Kingdom
🏦
Industry Focus
Fintech · Travel Tech · Payments
🌐
Network
500+ LinkedIn Connections

Ventures

Companies I've
Built & Led

Co-Founder · 2019 – Present
Swiipr
The world's first airline-specialised payments platform. Transforms travel disruption into positive passenger experiences through instant digital compensation to mobile wallets and prepaid cards.
£6M Series A · Octopus Ventures
↗
Founder · 2006 – Present
Electrapix
A full-service digital agency delivering online presence, web development, social media strategy and technical consultancy to individuals and SMEs across the UK and beyond. 500+ clients served.
Est. 2006
↗
Founder · Shares.com
Shares.com
A crowdfunding investment platform enabling fractional ownership of high-value assets — including artwork, collectibles, classic cars, properties, and premium domain names.
Alternative Investment
↗

Expertise

What I
Do Best

2019 – Present
Co-Founder, IT & Implementation Director
SWIIPR · London
Co-founded and lead the technical strategy behind Swiipr's SwiiprX platform — a mobile-first digital solution enabling airlines to instantly issue compensation and welfare payments to passengers globally. Backed by Octopus Ventures in a £6M Series A round. Winner of multiple industry awards including the Aviation Customer Focus Achievement Award and Airport Technology Excellence Awards 2024.
Fintech Consultancy
Senior Fintech Consultant
Banking & Travel Industries
Delivered successful fintech projects across banking and travel sectors. Specialised in loyalty platforms, LRV systems, compensation workflows, and Mastercard-integrated prepaid card programmes. Deep expertise in passenger rights regulation and IROP compliance.
2006 – Present
Founder & Managing Director
ELECTRAPIX · London
Built Electrapix from the ground up into a 500+ client digital agency. Services span web development, brand strategy, social media expertise, server management, and strategic consulting for SMEs seeking an online presence.
2001 – 2004
BSc Computer Networking (2:1)
UNIVERSITY OF GREENWICH
Graduated with a 2:1 in Computer Networking, providing the technical foundation for a career bridging infrastructure, software development, and financial technology.

Recognition

Awards & Milestones

2024
Aviation Customer Focus Achievement Award
Industry Aviation Awards · Swiipr
2024
Airport Technology Excellence Awards — Innovation & Product Launch
Airport Technology · GlobalData
2024
Best B2B Payments & Best Customer Facing Experience
The Payments Association UK
2024
£6M Series A Funding Round
Octopus Ventures · Solano Partners · TX Ventures

Contact

Let's Connect

Whether you're exploring a fintech partnership, seeking strategic advisory, or want to discuss the future of travel payments — I'd love to hear from you.

LinkedIn Swiipr.com Electrapix.com